Thursday, September 29, 2016

Blood for Oil & Texas Chainsaw Massacre

1)       "Blood for Oil" is film studies scholarship that supports its argument by thinking through metonymy.  What is metonymy and why is it important for analysis and creative practice?
Metonymy is a figure of speech or in some sorts a kind of nickname that a concept or thing is associated with. It is important for analysis and creative practice because it gives a clue to the connotation of the original concept and what kind of representation it has to everyday situations.

2)      "Blood for Oil" studies scholarship that is new historicist in its framework.  What is new historicism and why does it matter?
New historicism is the study of sub-literary texts and its contexts. It studies the history of when an idea was created as well its non-literary contexts to analyze. This is important because it gives a different perspective from the modern way of thinking and allows us to understand the circumstances that the idea arose in.

3)      The article begins with an analysis of the written and aural components of the film’s opening.  Why?  (This analysis carries through to the analysis of Franklin, the generator, and the chain saw itself.)
The article begins with an analysis of the written and aural components of the film's opening in order to give the reader some context about film as well as understand the origin of the writer's train of thought.

4)      Corporate signage figures heavily in the argument.  Why does genre matter to how we think about corporate signifiers?

Corporate signage and branding is an everyday occurrence that everyone can connect to, so it can be used to create a link between the world the artist is trying to convey to the viewers' reality.  

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